Five Ways To Increase The ‘Wow Factor’ Of Your Business With Industrial Photography
If you haven’t learned yet, I am an industrial photographer working in a town called Lewis Center. This area sits right outside the capital city of Ohio, Columbus. I never go a day without hearing the tracks of the railroad rumble and I will always be mesmerized by the endless surrounding rows of corn fields.
Here’s a quick glimpse at these scenes!
It’s a solid location for any industrial photographer to stake out a studio. Cleveland, the industrial hub and nationwide ranking city is on one end and Akron, the rubber capital of the country sits right below. I am about three hours from the primary industrial cities such as Indianapolis, Detroit, Pittsburgh and Cincinnati.
There’s a lot to get my hands (lens) on in this area and no matter what working conditions I find myself shooting in, I strive to produce powerful visual images designed to educated, communicate and sell.
But just where do my pictures go? What are they used for? Who and what do I take pictures of? The list of questions goes on and on so let’s reveal some answers.
Hard Work, Hard Work, Read All About It
Pictures that reflect the environment and hard work of employees in action are just a part of industrial photography. I also capture images of groups and teams for companies to show their appreciation for a work in progress or a job well done. These pictures will be published in news articles and company brochures and come in the form of group shots.
A point and shoot camera can rarely capture the appreciation and glamour surrounding such teams. Certain lighting techniques, props and themes are what separates the photos I take from those captured with smartphones or point and shoot cameras. The picture used to show the pride of a team are just as important as the pride itself.
Shine A Light On Me
You have a new product that you are bringing to the market soon and your company needs pictures for brochures, catalogues, websites and marketing materials. This is when I take your product to my studio and execute lighting techniques to capture every angle possible.
Product photography can be captured outside of the studio and inside the environment it’s used.
Progress Shots on Facility Projects
There’s something special about watching home videos. We see ourselves at a certain point in time looking and acting differently and we can reflect on our past times. These videos essentially capture the progress of our lives. In the manufacturing industry, it’s no different but the focus transfers to machinery, facilities and gigantic industrial plants.
These images become great reminders to reflect on the past and serve to show appreciation for your company. The reason top notch photography provides the best outcome in these situations is because people want to see the best part of what happened and it takes a special eye to document these events.
Catch My Attention!
Professional photographers aim to portray the most real life aspects of your business. Rather than choosing a picture of a model that is striking a pose that’s been done a thousand times, I will understand your vision and bring the uniqueness of your company to life.
Stock photography does not reveal professionalism of a company in todays visual driven media world. Anyone can bust out an iphone and snap a picture of their new machine and products but there is a higher demand on quality images in order to break out from the crowd and be noticed.
This is the most common type of work I do and I enjoy it most. These pictures go in marketing materials, product catalogs and business websites. Therefore, they will have the highest viewership among my published work.
These pictures can either be taken in my studio or on the location at your companies facility. It depends on the medium where you will be publishing your portraits but I am flexible enough to travel on site or work from the comfort of my studio.